Chapter 1. The Value in Evaluation
Why Evaluate Your E-Learning?
Specific Reasons to Evaluate
Anticipate Objections to Evaluation
Characteristics of a Good Evaluation Process
Your Turn
Chapter 2. Perspectives of Evaluation
Breadth of View
Your Economic Role
Timing of Evaluation
Internal Versus External Evaluation
Levels of Evaluation
Your Turn
Chapter 3. Level 1: Response Evaluations
What a Response Evaluation Tells You
Reasons to Perform a Level 1 Evaluation
Techniques for Measuring Response
Tips for Measuring
Your Turn
Chapter 4. Level 2: Learning Evaluations
Reasons to Perform a Level 2 Evaluation
How to Measure Learning
Techniques for Measuring Learning
Your Turn
Chapter 5. Level 3: Performance Evaluations
Reasons to Conduct a Level 3 Evaluation
How to Measure Performance
Techniques for Measuring Performance
Your Turn
Chapter 6. Level 4: Results Evaluations
Reasons to Evaluate Business Results
How to Measure Business Results
Techniques for Measuring Results
Your Turn
Chapter 7. Calculating Return-on-Investment
The Basic Formula for ROI
The Scenario
Benefits of Training
Costs of Training
Return
Your Turn
Chapter 8. Including More Costs and Benefits
Counting Hard, Soft, and Fuzzy Benefits
Quantifying Soft Benefits
Your Turn
Chapter 9. Consider Both Producers and Consumers
Producer’s Viewpoint
Consumer’s Viewpoint
Your Turn
Chapter 10. Evaluating Course Quality
When to Use a Quality Checklist
Making the Checklist Work for You
Your Turn
Chapter 11. Creating Your Evaluation Plan
What Are the Goals of Your Evaluation?
What Is the Schedule of Activities?
How Much Will Evaluation Cost?
What Data Will You Gather?
Who Can Provide the Data?
How Will You Motivate Participants?
How Will You Collect Data?
When Will You Collect Data?
Who Will Collect the Data?
Who Will Analyze the Data?
How Will You Analyze the Data?
How Will You Isolate the Effects of Training?
How Will You Report Results?
Your Turn
Chapter 12. Building Evaluation Into the Development Process
Identify Business Goals Behind Training
From Business Goals to Learning Goals
Set Clear Learning Goals
Transform Goals Into Objectives
Stress Concrete Performance
Set All Levels of Objectives
Your Turn
Chapter 13. Pragmatics and Professionalism
Get Real and Stay That Way
Sensitivity-Test Your Assumptions
Ponder the ROI of Your Evaluation Process
Summary: A Cost-Effective Wrap-Up
Beyond Evaluation as We Know It
References
Additional Resources