Table of contents

Chapter 1. The Value in Evaluation

Why Evaluate Your E-Learning?
Specific Reasons to Evaluate
Anticipate Objections to Evaluation
Characteristics of a Good Evaluation Process
Your Turn

Chapter 2. Perspectives of Evaluation

Breadth of View
Your Economic Role
Timing of Evaluation
Internal Versus External Evaluation
Levels of Evaluation
Your Turn

Chapter 3. Level 1: Response Evaluations

What a Response Evaluation Tells You
Reasons to Perform a Level 1 Evaluation
Techniques for Measuring Response
Tips for Measuring
Your Turn

Chapter 4. Level 2: Learning Evaluations

Reasons to Perform a Level 2 Evaluation
How to Measure Learning
Techniques for Measuring Learning
Your Turn

Chapter 5. Level 3: Performance Evaluations

Reasons to Conduct a Level 3 Evaluation
How to Measure Performance
Techniques for Measuring Performance
Your Turn

Chapter 6. Level 4: Results Evaluations

Reasons to Evaluate Business Results
How to Measure Business Results
Techniques for Measuring Results
Your Turn

Chapter 7. Calculating Return-on-Investment

The Basic Formula for ROI
The Scenario
Benefits of Training
Costs of Training
Your Turn

Chapter 8. Including More Costs and Benefits

Counting Hard, Soft, and Fuzzy Benefits
Quantifying Soft Benefits
Your Turn

Chapter 9. Consider Both Producers and Consumers

Producer’s Viewpoint
Consumer’s Viewpoint
Your Turn

Chapter 10. Evaluating Course Quality

When to Use a Quality Checklist
Making the Checklist Work for You
Your Turn

Chapter 11. Creating Your Evaluation Plan

What Are the Goals of Your Evaluation?
What Is the Schedule of Activities?
How Much Will Evaluation Cost?
What Data Will You Gather?
Who Can Provide the Data?
How Will You Motivate Participants?
How Will You Collect Data?
When Will You Collect Data?
Who Will Collect the Data?
Who Will Analyze the Data?
How Will You Analyze the Data?
How Will You Isolate the Effects of Training?
How Will You Report Results?
Your Turn

Chapter 12. Building Evaluation Into the Development Process

Identify Business Goals Behind Training
From Business Goals to Learning Goals
Set Clear Learning Goals
Transform Goals Into Objectives
Stress Concrete Performance
Set All Levels of Objectives
Your Turn

Chapter 13. Pragmatics and Professionalism

Get Real and Stay That Way
Sensitivity-Test Your Assumptions
Ponder the ROI of Your Evaluation Process
Summary: A Cost-Effective Wrap-Up
Beyond Evaluation as We Know It


Additional Resources

E-learning design specialists